Freelance Writing, Editing Service

Copywriting is an essential element of successful online marketing. The art of copywriting involves strategic writing that promotes a person, product, business, idea or opinion with the prime goal of having the reader take some form of action.

Whether you are looking to sell a product or service or to build traffic by getting other websites to link to yours, you need to use compelling words to grab and connect to your target audience.

In his book, The Copy Workshop Workbook, Bruce Bendinger eloquently writes, "Copywriting is a job. A skilled craft. Verbal carpentry. Words on paper. Scripts to time. And one more thing. Salesmanship." This is an exquisite way to define the art of shaping words.

The term salesmanship does not always refer to the sale of a product when it comes to copywriting. The end goal is that you want the reader to take a specific action and the action may be clicking on a link, subscribing to your newsletter, sharing your page to Facebook, StumbleUpon, Twitter or other social media. Any of those actions results in achieving your goals.

Successful copywriting follows a time-proven formula, AIDA. This is an acronym that means Attention, Interest, Desire and Action. Direct mail copywriters have been following this formula for years, however, the copy writer must still have a creative flare that draws on the power of persuasion.

Attention: grab the reader’s attention through words and graphics – create emotion.

Interest: Obviously the reader is at your website for a reason – there is some interest in your product or service – secure that interest.

Desire: Carefully crafted words will increase the reader’s desire to stay on your website. Transforming facts into enticing words into an exciting language that heightens the reader’s interest is important.

Action: The reader needs enough motivational cause to take the desired action. At this stage of copywriting, the reader has all the information needed and the interest has peaked - this is the "bringing it home" moment.

Your website is your avenue to financial success and professionally-crafted "AIDA" copywriting is essential in “bringing it home.”

For more information visit our copywriting page.

Jesse Ventura

Perseverance is a life-long learning skill. Every day new challenges and struggles intersect with our life and it's perseverance that gets us through those intersections so we can continue down the highway.

The best things in life usually come to those who persevere. Rewards are in abundance when we work hard and earn a promotion, further our education, and the rewards especially come to those who are determined to get through a personal tragedy or illness. Those good things are delivered on the plate of perseverance.

Published writers understand this plight. Succeeding at becoming a part or full time writer takes many years to achieve. Rejection is part of a writer’s job description. Too many talented writers give up their goals too soon because they allow those rejections to negate their faith.

Perseverance is commitment, hard work, patience, endurance and having fortitude.It's about bearing difficulties with great stress management techniques and having a touch of obsessive compulsive disorder.

Perseverance Hall of Fame:

• Beethoven was deaf.
• Ray Charles is blind.
• Thomas Edison had learning disabilities.
• Terry Fox was a runner who was an amputee living with cancer.
• James Earl Jones was a stutterer.
• Helen Keller was deaf and blind.
• Stephen Hawking, world-famous physicist has Lou Gehrig's disease.
• Albert Einstein had learning disabilities.
• Vincent Van Gogh was mentally ill.
• Franklin D. Roosevelt was paralyzed from polio.
• Martin Luther King Jr. led the civil rights movement.
  

Perseverance Quotes:

“I may not be there yet, but I'm closer than I was yesterday.”  Unknown Author.

“Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.” Dale Carnegie.

“When you come to the end of your rope, tie a knot and hang on.” Franklin D. Roosevelt.

“It's not that I'm smart, it’s just that I stay with problems longer.” Albert Einstein.

“Saints are sinners who kept on going.” Robert Louis Stevenson.

“Don't be discouraged. It's often the last key in the bunch that opens the lock.” Author Unknown.

“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.” Charles F. Kettering.

How to Persevere:

1. Identify your goals. As a writer, setting goals as simple as learn a new word every day is knowledge in the bank.
2. Plot your journey. Educate yourself on all the various ways to work toward achieving your goals.
3. Pack for your journey. What do you need on your journey to attaining your writing goals? Be sure to pack emotional ammunition as well as the material items you'll need to succeed.
4. Take the first step. Examine the markets, research publications, prepare your query letters and write! Failure is truly guaranteed if this first step is not taken.If you fall down, pick yourself up and keep going. After all, if you trip and fall in your home, you get up and you keep going.
5. If you fall down many times over, you may want to re-look at the map you created to get to your goals. Asking for directions is not a sign of weakness; it can help to get you to your destination much faster.